As the Internet grows, the user-base grows and so does the facets of social media. The different outlets of social media, their features and the pressure to use each one for their specific powers increases. Today, it’s easy to say that the complications and learning each platform is growing rapidly and the need to utilize them is stronger. But, have no fear! Here are some social media solutions for all those aches and pains!
1. There is SO MUCH going on, how do I stay on top of it all?
One second you’re on LinkedIn giving your expert advice, and then next you’re Tweeting out all your blog posts while trying to have a conversation with that interesting prospect, all the while, keeping your Facebook up to date. What’s the solution? Add a social media dashboard!
There are several free and paid pro accounts that you can use to keep all your social media platforms together. One of the best is Hootsuite. You simply start an account; add all your different social media accounts to it, and Bam! All of your accounts are in the same place for easy access and updates. Instead of calling this a solution, it very well may be a miracle!
2. Ugh, I’m stuck having conversations that are getting me nowhere.
It is easy to get caught up in a conversation with someone that, unfortunately, isn’t going to have any influence over your business and helping it prosper. The solution to this is understanding the impact of social influence.
Social media takes more time than anything else. If you want to grow your business, make contacts and meet potential buyers, you have to take some time to research who you’re connecting with. Basically, you need to identify who is the most influential inside of your niche market. One effective tool for this is Klout, which will track the influence a person has on Facebook and Twitter.
3. I know I have customers or clients, but where are they?
You are more than sure that your clients are out there somewhere using social media, but you’re not sure how to find them. The solution: Look them up. You can go the long route, by searching everyone’s name inside each social media platform or you could use Flowtown or Gist, which you can search by each clients email, and find where they are connected. These sites are similar to a search engine, but they only filter social media presences.
