Using 301 Redirects – Common Mistakes to Avoid While Using It for Better SEO Results

Using 301 Redirects – Common Mistakes to Avoid While Using It for Better SEO Results

A 301 redirect is a technical protocol or code that is used to readdress the old location of web pages. Whenever you move a webpage from URL A to URL B, then there is a need to take steps to make sure that your followers get directed to the new correct address. 

A 301 redirect maintains your SE rankings and domain authority, when web pages get changed for specific reasons. Visitors and crawlers are transported easily from the originally requested URL, to a new one without the need to type a different URL. You get also read your cPanel guide to learn about redirects and domain management.

Let’s understand 301 redirects with an example:

  1. www.articlespot.com/blog
  2. http://blog.articlespot.com

Both are different URLs, which take you to the same site, because of 301 redirects. A visitor linking to ArticleSpot blogs using any of the URLs gets directed to http://blog.articlespot.com, even though the second one has an HTTP:// at the start. 

When you arrive on the blog, the address on the browser will read http://blog.articlespot.com. It is because of the 301 redirect that is used. Configuration is essential to maintain the domain authority [www.articlespot.com/blog] built from the inbound links. Therefore, you will need to use 301 to get it associated with the new URL [http://blog.articlespot.com]. 

For a WordPress site, you can use a plugin that is specially designed to integrate the pages seamlessly. You can visit https://wp301redirects.com/ to download and use the WP 301 redirect plugin. 

Main reasons why marketers configure 301 redirects are –

  • To link common web concords like www or http with a single URL to expand the overall domain authority.
  • To rebrand a site with a different URL. It means that you can maintain original URL’s inbound link juice, and transfer or migrate it to a new domain. It even helps to send site users to the correct, relevant web page, they came in search for. 
  • To direct visitors from other URLs owned by the same organization. Brands purchase similar domains to produce more search traffic for their sites. Redirect ensures that brands’ original domain authority does not get hindered in the search process. 

301 redirects are permanent transfers that offer better SEO results than the 302 temporary redirect codes. With 301, the search engine ranks can be maintained, and a possible dip in the search traffic can be prevented. 

Common mistakes to avoid while using WP 301 redirects

For a WordPress site, you can make use of the WP 301 redirect plugin. It helps you avoid the common mistakes that can negatively affect your SEO strategies. 

  • Ensure to set 301 redirects from every different iteration of your business domain [everything between http:// & http://www versions] to enhance search engine results. 
  • Never migrate to a new URL without setting 301 redirects. Or else, you may lose quality inbound links, and will have to start SEO from a scratch.
  • Set a permanent 301 redirect rather than a temporary 302 redirect, as the latter one can be a default setting in your software. Use 302 only while revamping or updating your site. 301 redirects allow sustaining your search ranking and inbound links, even when your domain gets changed. 
  • Set redirect from old internal links, or you will create a negative user experience, when they click on old, dead links. 

Use WP 301 redirect plugin to do your redirect tasks in a jiffy!!

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