Everything You Ever Wanted to Know About Social Media Marketing (But Were Afraid to Ask)

Everything You Ever Wanted to Know About Social Media Marketing (But Were Afraid to Ask)

The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we thought we’d scoop some up from the logs and try to give some insights.

Q1: How do I increase my Twitter following?

This was a common question, but there’s no quick answer (unless you use a mass-following tool, which might boost your numbers but won’t necessarily give you a worthwhile audience that includes valuable influencers) – it can be a slow build, however, there are ways to make a difference:

• Write content that people want to read! Bit obvious, but just spieling out advertising isn’t the tastiest bait. Write interesting and useful articles and blog posts and link to them; create infographics, videos, slideshows and share them; make astute and witty observations; share content by others that you think your followers will find helpful. Give them a reason to follow you and retweet you.

• Search for your audience and follow them – if you’re doing the first point well enough, they’re likely to follow you back. Use any of the numerous Twitter applications and search engines to look for relevant people and influencers who would be interested in what you have to say.

• Get involved in Twitter chats to connect with your relevant audience – this is a great opportunity to offer advice, opinions and knowledge to key people who may become followers afterwards. Robert Swanwick (@swanwick) has compiled a Twitter Chat Master List where you can find the right subject for you.

• Find a way to link what you’re saying to topical themes and hashtagged subjects – this gives you a more targeted audience when people search for those terms and keywords.

• Finally, give an incentive now and again – run polls, competitions, promotions to engage and reward your loyal followers, and encourage more people to follow you.

Q2: How can I make my blog more effective?

It’s easy to feel that your blog is lost in the webiverse, but there are ways to increase its visibility and boost traffic.

• Just like in question 1, content is key – write posts that are informative, useful, interesting and engaging. See this post for a more in-depth guide on how to write a great blog.

• Optimise – just like your website, make sure that you are implementing keywords, links and other SEO tactics to ensure that your blog can be found and ranked by search engines. Register with blog directories such as Technorati or PostRank to add to the places you can be searched for, and to keep an eye on your blog metrics.

• Network your blog with other social media platforms, like Twitter, Facebook or LinkedIn – link up your RSS feed, or manually link to posts you want to push out there.

• Comment on relevant sites and blogs – not with pointless spam directing people to your site, but with genuine, thoughtful comments. If people appreciate what you’re saying, they’ll click through to your blog to see what else you’ve come up with.

• Search for other bloggers in your field who you could invite to guest-blog (or blog swap), creating a backlink and an interesting new slant for your blog.

• Most importantly, write posts that generate conversation – your audience will be compelled to comment, share, and your traffic will grow.

• Distribute: get your posts bookmarked, upload them to relevant sites, copy them to article-sharing sites etc – the more places they can be found, the more they will be read.

Categories: Social media

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